McDonald’s goes pink for the cure
By Matt Echelberry
Customers who visited McDonald’s in Galion and Bucyrus were in for a surprise on Friday, July 27: both restaurants were abnormally pink all day.
The Galion store looked festive inside and out, as the windows and outer sidewalk were painted with pink ribbons. The lobby was full of pink balloons, streamers, table ornaments and hanging decorations. During lunch hours, free face painting was offered to customers. Even behind the counter, employees wore pink shirts and hats. Some had pink hair, face paint, jewelry and even a tutu.However, the wild decor was more than some Friday fun. It was part of the “Go Big for the Fight!” charity fundraiser at participating McDonald’s restaurants throughout central Ohio in July. From July 1–31 this year, 10 cents from every 32-ounce drink sold went to the Stefanie Spielman Fund for Breast Cancer Research (see box for more details). McDonald’s restaurants have also been selling pink bracelets as part of the fundraiser.
General Manager Jason Guiher said that both the customers and the employees loved the decorations at the Galion store. “A lot of our people came in today wearing some crazy outfits and had fun…We also got some great compliments from people. They were surprised we did this,” he explained.
On the 27th, the Galion and Bucyrus restaurants offered two additional specials to go with “Go Big For the Fight!”: buy a large Big Mac Value Meal and get a second Big Mac for $1 or buy a large Quarter Pounder Value Meal and get a second Quarter Pounder for $1. A percentage of the money raised from those specials went to the Fund as well, and Scott Nickell, owner of both restaurants, agreed to match the total donations raised that day.
Wearing a pink shirt with a pink ribbon painted on her cheek, Sharon Wozniak, a shift manager at the Galion store, said that the employees who did all of the decorations late Thursday night wished McDonald’s would do something like this more often. Judging by the success of July’s campaign and the customer reception of it, more charitable pushes are likely and could help the fast food giant separate itself from the competition.
Former Ohio State Buckeye Chris Spielman partnered with McDonald’s to create the campaign. According to a July 1 press release, “Go Big for the Fight!” serves as the official kick-off of a two-year partnership between Spielman and Central Ohio McDonald’s Restaurants to help promote balanced eating, active lifestyles and giving back to communities in need.***
The Stefanie Spielman Fund for Breast Cancer Research at the Ohio State University Comprehensive Cancer Center – James Cancer Hospital and Solove Research Institute was established in 1999 by Stefanie and Chris Spielman after Stefanie was diagnosed with breast cancer at the age of 30 in 1998.
Knowing that research is key to helping find a cure, the fund is dedicated to advancing breast cancer research through innovative therapies, treatment options and novel diagnostics. Since its inception, the Spielman Fund has raised more than $10 million. For more information, visit www.spielmanfund.com or follow us on Facebook www.facebook.com/SpielmanFund for updates.